PROPELLER HEALTH
CONCEPTUAL MULTIMEDIA CAMPAIGN
Propeller Health is a company that provides inhaler-users with an innovative way to manage their symptoms. The product is simple: an attachment that provides real time updates about the users symptoms, use regularity, and triggers that may be in the environment around them. Additionally, Propeller Health is FDA approved for the majority of asthma and COPD inhalers, so there is an attachment for most users.
Working with a Copywriter, we came up with the campaign concept: My Inhaler doesn’t control me, I control my inhaler. This focuses on how the inhaler is personalized to the user using a digital app, while also showcasing how the Smart Inhaler attachment comes in different sizes to fit all kinds of inhalers. This campaign highlights the features of the product, such as using personalized data and information to help them control their disorder and live without fear. Their inhaler will empower them rather than make them feel vulnerable. The tagline for this project was: Breathe Boldly.
Art Director: Colaney Laws
Copywriter: Robbie Wood
This design showcases the inner thoughts of someone who is having a flare-up of their asthma or COPD symptoms as well as the overall message: You are in CONTROL of your inhaler with Propeller Health. In this advertisement, the grungy ‘feel’ is used as a creative choice to showcase that the use of Propeller Health’s inhaler attachment is not one-dimensional. The brand is to help with something serious, but it can stop and look at everyone who suffers from asthma or COPD.
This ad is placed after an article relating to COPD. This way, when readers and potential users are reading up about the disease, they can see a way to help manage their treatment. The design builds on the ‘bold’ theme, showcasing the app as the focus of the ad. The app provides users with real-time knowledge on their disorder, which can help greatly to improve symptoms and flare ups.
This billboard advertisement features the simple call to action of the tagline: Breathe Boldly. This pulls on the same grungy feel as the other advertisements, but simplifies itself as it is a billboard. The billboard is simple but it still draws attention with the use of a hashtag, which may inspire people to research it later.
The Facebook ad was inspired by the same grunge effect in the print ads. This advertisement shows the different ways that the Propeller Health app can help manage and understand every users individual disorder. Showcasing the apps features is great for this platform because its users, who are typically older and more likely to be affected by COPD, are able to see the new technology.
The Instagram ad series focuses on the opportunities that Propeller Health gives back to the users; dancing, singing, creating, and so much more. This was chosen for the Instagram platform because the platform users are typically younger, and may be more likely to be participating in the activities mentioned.
This advertisement is meant for Instagram/Facebook stories. Although it features no copy, the story is effective at grabbing attention with the grungy style and the spray painted logo. The use of imagery of inhaler-users also draws attention to other people who may use inhalers.
Using Google Ads as a way of targeting potential users, specifically those who research Asthma or COPD related issues. The example used is a website banner on WebMD. The potential user was looking up information on Asthma Specialists, therefore becoming part of the target audience. Using the targeting, the advertisement is able to reach the potential user. It also serves as a reminder to talk with their Asthma Specialist about Propeller Health.
